NAYA × Pat LaFrieda: Premium Beef and Lamb Meet Lebanese Tradition
The Scoop
Two New York originals. One shared standard: quality you can taste.
At NAYA, great Middle Eastern food starts with great ingredients. From family recipes to slow-crafted marinades, quality is the foundation of every bowl, roll, and salad we serve.
We're excited to partner with Pat LaFrieda Meat Purveyors to bring premium beef and lamb to our Beef Shawarma and Kafta Lamb Kebab at all locations.
Two Brands, One High Standard
NAYA and Pat LaFrieda share a respect for ingredients, generations of craft, and commitment to doing things right.
"As we grow, our standard doesn't change," says Hady Kfoury, NAYA Founder and CEO. "Pat LaFrieda's premium meats paired with our Lebanese preparation deliver the handcrafted flavors our guests love—now with even higher sourcing and consistency."
What’s on Your Plate
Beef Shawarma – Tender top sirloin strips marinated in nutmeg, cinnamon, cardamom, and Lebanese spices. Slow-cooked for rich, aromatic flavor—perfect for bowls, rolls, or salads.
Kafta Lamb Kebab – Juicy ground lamb and beef seasoned with parsley, onions, and warm spices. Herbaceous, flavorful, and made to order.
Layer either protein with unlimited toppings, house-made sauces like toum or lemon tahini, and classic mezze such as tabboule and baba ghannouj.
This collaboration reflects how we think about food at NAYA:
Authenticity: We stay true to recipes passed down through generations, honoring the flavors that brought NAYA to life.
Premium Sourcing: Partnering with industry leaders like Pat LaFrieda ensures greater consistency as we scale, so a bowl in Midtown tastes just as exceptional as one in Westport or Back Bay.
Craftsmanship at Speed: Fast casual service doesn't mean cutting corners. We bring full-service standards to every order.
As NAYA aims for 200 locations by 2030, this partnership ensures quality stays consistent wherever you enjoy your meal.
Build Your Next Bowl
Choose your base—grains, greens, or a warm roll. Add upgraded Beef Shawarma or Kafta Lamb Kebab. Layer unlimited toppings like hummus, pickles, feta, and baba ghannouj. Finish with your favorite sauce: toum, lemon tahini, or tahini verde.